دیکشنری مدیریت بازاریابی Marketing Management Dictionary به همراه توضیح کامل. برای مثال : Market : بازار : The set of all actual and potential buyers of a product or service = A group of people or organisations that have similar needs and wants, the desire to satisfy those needs and wants, the means of exchange (money) to satisfy their needs and wants, and the ability and authority to make the exchange (purchase)